IEC 2026 Startup Pitching Competition · M-046

RoomVision

An AI-Powered Digital Commerce Platform for Furniture SMEs

Digital Innovation & Technology Team RoomVision

The team

Haareesh Asaithamby

Haareesh Asaithamby

Team Lead

University of Cyberjaya

Oishee Jannatun Ferdows

Oishee Jannatun Ferdows

Member

University of Cyberjaya

Nur Kamaliah Binti Roslan

Nur Kamaliah Binti Roslan

Member

University of Cyberjaya

About this project

Malaysia’s small and medium enterprises (SMEs) generated RM689.8 billion, or 39.7% of national GDP, in 2025, highlighting their critical role in the economy. Yet, with 1.07 million SME establishments recorded in Malaysia and only a small portion of businesses equipped
with sophisticated digital capabilities. The local furniture SMEs indicate that their businesses remain challenged by limited technological resources, customer reach and digital competitiveness. This challenge is increasingly significant as SME’s dominate furniture production by 80% of furniture businesses demonstrating both the scale of digital commerce and the growth potential of the furniture sector.

RoomVision addresses this gap through an AI-powered platform integrating augmented reality, personalised recommendations and business analytics to help customers visualise furniture in their spaces while enabling SMEs to gain digital transformation, data driven competitive edge and customer satisfaction.

Our mission is to empower furniture SMEs with AI-powered AR technology that simplifies digital transformation, enhances customer engagement, and drives smarter, more scalable furniture sales while our vision is to become the leading digital commerce platform empowering furniture SMEs to thrive in the future of retail.

RoomVision’s revenue model reflects a scalable and diversified revenue streams combining SaaS subscriptions, premium analytics, 3D digitisation and transaction fees. It further contributes to SDG 8 (Decent Work and Economic Growth) and SDG 9 (Industry,
Innovation and Infrastructure). Ultimately, RoomVision aims to turn every furniture SME’s digital limitation into a competitive opportunity making advanced technology accessible not only to the biggest
players, but to the businesses that drive the economy.

RoomVision is competing at the International Entrepreneurship Convention 2026, 7 and 8 October, Putrajaya.

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