IEC 2026 Startup Pitching Competition ยท M-044

SAVORA CHEF PRO PROTEIN BOOST SEASONING

From Soy Byproduct to Culinary Innovation

Creative Economy & Lifestyle Team SAVORA

The team

MUHAMMAD AFIQ DANIEL BIN FAIZUL

MUHAMMAD AFIQ DANIEL BIN FAIZUL

Innovation & R&D Lead

Universiti Teknologi MARA (UiTM)

MUHAMAD AFIF AMMAR BIN MOHD ZAIDI

MUHAMAD AFIF AMMAR BIN MOHD ZAIDI

Chief Marketing

Universiti Teknologi MARA (UiTM)

ADAM BIN ABDUL RAHMAN

ADAM BIN ABDUL RAHMAN

Business Strategy Lead

Universiti Teknologi MARA (UiTM)

About this project

Okara, the nutrient-rich soy pulp left over from tofu and soy milk production, is commonly discarded as food waste despite retaining significant protein, fiber, and bioactive compounds. At the same time, today's consumers increasingly demand clean-label, plant-based, and functional food products, yet few solutions exist that transform this abundant byproduct into a practical culinary ingredient. Savora Chef Pro addresses this gap by upcycling okara into a protein-boost seasoning that is naturally rich in umami from mushrooms, fully plant-based, and free from yeast and artificial additives. Designed for everyday culinary versatility, it can be used in soups, marinades, stir-fries, and sauces, making it suitable for both home cooks and food service operators seeking to enhance nutrition without compromising flavor or convenience. Savora Chef Pro targets health-conscious consumers, restaurants, and modern kitchens looking for sustainable, protein-rich alternatives to conventional seasonings, while its Malaysian Heritage Special Editions (Negeri Sembilan, Melaka, and Perak flavors) extend its appeal to consumers seeking authentic local tastes in a convenient format. By turning an underutilized soy byproduct into a value-added, market-ready product, Savora Chef Pro reduces food waste, supports clean-label demand, and opens scalable opportunities across food service, retail, and specialty markets. This innovation demonstrates how sustainable ingredient sourcing and culinary functionality can align to meet both environmental and consumer wellness goals.

SAVORA CHEF PRO PROTEIN BOOST SEASONING is competing at the International Entrepreneurship Convention 2026, 7 and 8 October, Putrajaya.

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