Pith Bites

PithBites is an innovative, fibre-enriched cookie developed by upcycling unwanted durian pith, an underutilized agricultural by-product generated during durian processing. With Malaysia being one of the world’s leading durian producers, a significant portion of the fruit–the pith and the husk, is typically discarded after the flesh is taken. This contributes to the growing amount of food waste and environmental pollution as it is often not properly recycled. PithBites addresses this challenge directly by transforming the landfill-destined pith into a functional food ingredient, creating a nutritious and delicious snack that helps support sustainable resource utilization, contributes to circle economy practices, all while promoting healthier dietary choices.

The primary objective of PithBites is to commercialize an innovative, environmentally conscious snack that meets the current growing consumer demand for healthier, functional, and sustainable food products. Our target market includes health-conscious young adults, environmentally conscious consumers, older adults seeking higher-fibre snacks, working professionals, as well as tourists that are looking for unique Malaysian products.

PithBites delineates itself from other biscuits by combining nutritional benefits, sustainable sourcing, and premium quality all in a single product. By creating economic value from a previously discarded by-product, PithBites contributes to environmental conservation and aligns itself with the United Nations Sustainable Development Goals (SDG) while offering consumers a premium quality, convenient, and delicious snack. With the current increasing interest surrounding sustainable and functional foods, we aim to establish PithBites as a competitive brand in Malaysia’s healthy snack market, and expand into wider retail and export markets in the future.