Adjustable Soft Claw Clip

This business model presents an innovative adjustable claw clip designed to address
common hair and hijab-related discomfort experienced by women, particularly students
and working women. The product features an adjustable design that allows users to modify
the clip according to their hair volume and preferred level of comfort without completely
removing their hijab. This provides a more convenient alternative to conventional hair ties
and clips, which may cause excessive hair tension, discomfort, or disturbance to hijab
styling. The product is positioned as an affordable and practical solution, with an estimated
selling price of RM6 per clip. The business focuses on product research and development,
prototyping, quality control, and continuous improvement based on customer feedback.
Key marketing and distribution channels include TikTok, Instagram, Shopee, TikTok Shop,
universities, and pop-up booths. Customer engagement will be strengthened through social
media content, hair and hijab styling tutorials, educational content, reviews, and
testimonials. With an estimated production cost of RM1.50 per unit, the product offers
potential profitability while remaining accessible to everyday consumers. Overall, the
business model aims to combine comfort, convenience, affordability, and hijab-friendly
functionality in a simple yet innovative hair accessory